Over 80% of new SPA clients are referrals, that, we think, speaks volumes.

A typical SPA client is usually an experienced client-side research buyer, marketing director, or trading team member who knows their business inside-out but, having used market research extensively, are now looking for a different kind of research expertise.

Existing clients use SPA in the first instance due to our market specialisms and sector knowledge. This, combined with our commitment to action through research, high service standards and ability to deliver, places SPA at the top of the clients' roster.

That is why SPA are now attracting more and more new clients.

Here’s what just a few of them have said about us.

SPA always deliver - they are reliable, highly creative and their presentations always take you a step further. They pay as much attention to the minute detail of the fieldwork as the gloss of the presentation, and are genuinely interested in furthering their clients' organisations.
Head of Research at a regional broadcaster.

We have used SPA for a number of years. They understand our needs and are willing to work with us to take our business forward. Importantly, not only do they understand consumers and shoppers, they know the food and drink business as well. Their broad experience and expertise helps us enormously. We thoroughly enjoy working with them.
Marketing Manager at an fmcg manufacturer

SPA understand Sponsorship Research. Through years of experience, they bring insight and interpretation to enable differentiation between sponsorship and other media exposure.
Head of Sale Research, UK broadcaster

We've used SPA for nearly five years now, which works really well for us. Over the years we've managed to build a good understanding of the food for eating now category, and when it comes to analysing and presenting findings, SPA is able to focus on what's truly relevant. SPA is a fairly hard-hitting agency and don't pull any punches when it comes to presenting results and sticking to what they believe is right. We want actionable results from a piece of research, not just a repetition of what was said in a focus group.
Marketing Manager, fmcg company