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SUZY ARONSTAM - DIRECTOR
Suzy was inaugurated into research at Research Quorum, a specialist medical research agency.
Deciding that the blood and gore of medical research wasn’t for her, she moved to MORI
where she worked in the Social Research Unit, conducting research for charities and
environmental organisations. After four years at MORI, Suzy joined SPA.
Suzy was promoted to Director at SPA in January 2004. Having conducted both qualitative and
quantitative research in the past, Suzy now specialises in quant, particularly media-based
quantitative research. She manages a wide variety of projects, but focuses on TV sponsorship
research and channel tracking projects. Her experience however also spans the whole range of
media research, from TV and radio to advertising tracking and New Media.
suzy.a@spa-mr.com
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