REBECCA IRONSIDE - DIRECTOR
Rebecca began her market research career in South Africa, where she worked for one of the country's top agencies, Markinor - starting as a quantitative interviewer and moving into full time research after completing her Marketing and Management studies. She returned to the UK in 1995 where she worked client side for Nethold (now CanalSatellite) on the launch of digital satellite TV into Europe. After a year of freelance work, including writing a monthly column for a digital TV trade newsletter, Rebecca returned to agency side.

Rebecca was promoted to a Director in January 2004, but before joining SPA in 2001, Rebecca was an Associate Director at The Qualitative Consultancy, and before that worked for Counterpoint Research. Apart from a brief foray into quantitative research, Rebecca has remained firmly focused on qualitative research and has considerable experience in managing qualitative research projects across a variety of sectors, with a particular interest in media (TV and publishing) and youth. She also has much experience in lifestyle research areas, especially issues affecting women, ranging from their socialising and media habits to family commitments and larger size fashions

rebecca.i@spa-mr.com