JO LOCKETT - MARKETING DIRECTOR

Jo began her career on the creative side of advertising as an Art Director and Stylist for magazines and fashion houses. After many years working in exotic locations on photo shoots around the world, she diverted her career into the more sensible discipline of business and particularly marketing and completed the Chartered Institute of Marketing Diploma in 1994. Since then, Jo has focused her attention on marketing for B2B services, particularly the market research industry. She was Head of Marketing at Martin Hamblin GfK (now GfK NOP) for six years and then spent three years working on business development projects for a number of specialist consultancies before joining SPA in 2004.

Jo was promoted to the board in 2007 and as well as marketing the company as a whole, she works closely with the other directors to develop business across their specialist areas. Jo also heads up any roster applications or invitations to tender and acts as the main contact for client-side procurement departments.

jo.l@spa-mr.com