DR MARK THORPE - CREATIVE DIRECTOR
Mark is Creative Director who has become known as one of the leading practitioners of research for Category Management programmes and has worked as an academic and commercial qualitative researcher, including time as a Research Fellow at University College London and as a researcher at The Research Business International.

Mark is Head of Food & Drink and Retail at SPA and a specialist in consumer markets.

Mark is an Honorary Research Fellow at Birmingham University, and an advisor to the Centre for Environmental and Social Studies in Ageing (CESSA). He has published work on various subjects including category management and his work is available for inspection in a range of publications including the British Food Journal. Mark has three degrees, including a PhD in Social Anthropology. He supports Arsenal.

mark.t@spa-mr.com