Caroline joined SPA at the start of 2006 and was promoted to the board in summer 2007. She specialises in researching the digital environment after originally studying Internet law at masters level and then working in web based roles in two internet companies on the project management side of web developing.  Following this grounding in the more technical aspects of the internet, she embarked on a career in market research and joined a specialist agency to run their internet research department. Caroline has both qual and quant experience but now conducts primarily qualitative studies at SPA.

Because of her mixed experience, Caroline has a more technical understanding of the internet design processes than most researchers and is well placed to converse with web developers and ‘translate’ consumer and client requirements into their language.