CHARLOTTE BUTTERWORTH
Charlotte was promoted to Director in 2001 having joined SPA in 1997 from MORI, where she specialised in political research. With a First Class Honours Degree in French and Italian and an MSc in European Social Policy from the London School of Economics, Charlotte left academia for the cut-throat world of market research.

Primarily a qualitative researcher, she works mainly across the media and advertising sectors as well as deputising for Ruth on kids qualitative work. Interests include learning nursery rhymes with her new baby.


charlotte.b@spa-mr.com