_THE SHAPE OF CONVENIENCE CHANNELS

The SRCG “Shape of Convenience Forum” was held at the Hempel Hotel, London, W2 in April. It was an event designed to discuss the future of the convenience market with industry leaders and was attended by high profile figures such as Bill Grimsey (CEO, Big Food Group), Eoin McGettigan (Executive Chairman, Musgrave) and David Saunders (MD, TM Retail).

To form a foundation for these discussions, SPA carried out an independent piece of research into the changing shape of convenience and presented the findings to the audience.

As part of the study, we looked at old and new convenience formats. We found that on average, new format shoppers spend 20% more and 2 minutes extra on their shopping when visiting a convenience store.

We also discovered that the issue of price increases in importance in direct proportion to the rate at which the retailer fails to deliver.

And that too often, convenience outlets are just selling ‘stuff’ (i.e. products) rather than needs-based solutions.

Our research is not for publication nor sale but a double page spread reporting on the forum was featured in The Grocer (May 8). If you’d like a copy of this article, please email action@spa-mr.com.

And if you’d like to talk about the future of convenience retailing for your business, please call Jo on 020 7843 9756 or
email action@spa-mr.com