THE SPA VIEW
At SPA we regard ourselves as free-thinkers and like to believe we have a view on most things within the industry and the world and sometimes we like to share these.
_The
reinvention of Market Research? Jon Priest seeks to articulate what he considers
to be the real reasons behind the problematic image MR undoubtedly
has in certain quarters and what we might do about it. He explores
in detail and debates the root causes of the problematic image of
MR and not the symptoms, which are often discussed in detail.
