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ARCHIVED NEWS

_SPA's new approach to get even closer to the consumer 2006

SPA launches Life Style Tours - a fully tested qualitative approach which provides a much more expansive understanding of a range of lifestyle issues for any given target audience.

_SPA co host The Shape Of Convenience Forum 2005

For the 3rd year running, SPA was behind The Shape Of Convenience Forum which is an annual forum by SRCG to focus on issues facing the retail industry. For 3 years, SPA has conducted the research which has provided the foundation for this round table debate amongst retail experts.


_Strong SPA presence at Category Management Conference
2005

SPA was proud to be speak at and sponsor the 10th IGD Category Management Conference held on 28 and 29 September at Royal of Physicians in London. The annual two day event tackled key issues facing category management and in-store solutions.

_Launch of new category development tool 2004

The long awaited and much anticipated launch of SPA's first research product in our fmcg sector in the form of a Category Development Tool.

_Wanadoo/SPA finalist at Marketing Research Awards 2004

SPA is nominated as a finalist at the Marketing Research Awards in the media category for a project for Wanadoo called Reconnect, an internet diary study.

_The Shape of Convenience Channels

SRCG Forum, April 2004

_SPA Summer Day Out at Regents Park The Hub 2006

_Christmas at Quod 2005

_Heavenly Cricket 2005

_SPA Glorious Goodwood Summer Party 2005

_SPA 10th Birthday Party 2004

 

_Special Report: Qualitative
For too long qualitative researchers have been prone to self doubt and playing safe. Its time for a revolution.

Research Magazine, August 2004

_Shopping in a World of Ideas
This article appeared in the Spring Issue of the AQR Publication, In-Depth

In Depth Journal March 2004

_Shelf Life :
brands are suffocated in tody's supermarkets:
let's bring them back to life!

Research Magazine July2003

_Virtual Connections:
representation and commercial qualitative research

QMR Journal Volume 6 Number 3 2003

_Power of Observation: ethnography in the cold light of day

Research Magazine March 2003

_Any Sin Goes(not for the faint hearted)

News of the World 05 Jan 2003

 

 

 

 

 

 

 

 

 




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