SPA launches Life Style Tours - a fully tested qualitative approach which provides a much more expansive understanding of a range of lifestyle issues for any given target audience.
For the 3rd year running, SPA was behind The Shape Of Convenience Forum which is an annual forum by SRCG to focus on issues facing the retail industry. For 3 years, SPA has conducted the research which has provided the foundation for this round table debate amongst retail experts.
SPA was proud to be speak at and sponsor the 10th IGD Category Management Conference held on 28 and 29 September at Royal of Physicians in London. The annual two day event tackled key issues facing category management and in-store solutions.
SPA is nominated as a finalist at the Marketing Research Awards in the media category for a project for Wanadoo called Reconnect, an internet diary study.