Papers & Articles

PAPERS AND ARTICLES

SPA has been in the trade press recently for some of our more ground breaking projects. Three interesting projects for IPC across the digital, publishing and lifestyle sectors. And a series of qual and quant studies for the BBC on mobile content streaming.

	_IPC TV Street
	_BBC Streaming
	_IPC Panel
	_IPC Home Portal News Piece
	_Plus Ca Change A published opinion on the dangers of demanding novelty research for novelty's sake Market Research Viewpoints, December 2006
	_Does The Shopper Really Matter? Published as part of a broader industry document by the Dutch Meat Board 2005
	_Special Report: Qualitative For too long qualitative researchers have been prone to self doubt and playing safe. Its time for a revolution. Research Magazine, August 2004
	_Shopping in a World of Ideas This article appeared in the Spring Issue of the AQR Publication, In-Depth In Depth Journal March 2004
	_Shelf Life An article on how brands are suffocated in today's supermarkets Research Magazine July2003
	_Virtual Connections: Representation and Commercial Qualitative Research An academic paper to explore a broader crisis of representation QMR Journal Volume 6 Number 3 2003
	_Power of Observation A published article about ethnography and why commercial research often gets it wrong Research Magazine March 2003
_Any Sin Goes (not for the faint hearted) News of the World 05 Jan 2003
_The Reinvention of Market Research? Jon Priest seeks to articulate what he considers to be the real reasons behind the problematic image MR undoubtedly has in certain quarters and what we might do about it.
_Public Me Private Me - An Insight Into The Lives of 9-12s Ruth Simons and Charlotte Butterworth Kids Insight Conference, May 2003
_New Hope For Old? - Innovation In Qualitative Market Research A view by Dr Mark Thorpe