STRONG SPA PRESENCE AT
CATEGORY MANAGEMENT CONFERENCE

SPA was proud to be speak at and sponsor the 10th IGD Category Management Conference held on 28 and 29 September at Royal of Physicians in London. The annual two day event tackled key issues facing category management and in-store solutions.

The event was very well attended by over 250 category specialists and Mark Thorpe, Head of Food, Drink & Retail Research at SPA gave a presentation which introduced the idea of treating categories as brands. This sparked great interest and proved to be quite a hot topic of discussion over the two days. The session used case studies to demonstrate how re-thinking the way a category is researched can provide significant and previously unseen opportunities and ventured to suggest that category brands could be the way forward.

For more information, contact Jo.l@spa-mr.com