Few research companies really understand Category Development. SPA not only understands how to do category research but has shaped a unique approach to making sense of the shopper-retailer interface. Importantly, we know what goes on after the research agency has been and gone and ensure that our findings are both relevant and actionable.

We have covered virtually every food and drink category for major retailers and suppliers and continue to offer advice long after the final presentation has been given.

The Challenge
Finding a research agency that understands category development.

How many times have you sat and listened to 'Mystic Meg' debriefing and wondered which planet she would travel home to? Did she really believe that you would believe? It doesn't have to be that way.

We understand category development and so have no need to recreate Fantasia in our presentations. Our experience has been gained working with retailers, suppliers and consultants.

Importantly, we want your sceptics to leave the presentation room smiling and thinking about new opportunities. There should be a buzz. You should feel it. We should feel it.

Category development research is what we do well. Our clients know just how well.

The Idea
To bring category development research to life through expertise and wise words.

We work hard to achieve an outcome that maximises your business opportunity. Extensive experience is coupled with insight. Convention is understood and broken when necessary.

The Result
Expertise coupled with passion. Work that will shape what you think and do.

If you need any further info or think we can help with your research requirements, call Jo on 020 7843 9756 or email action@spa-mr.com